Our customers have the final say in how our products are designed. We also engage in an extensive prototyping process that engages the end-users at ever step, getting their feedback on every single aspect of the product. FURTHER INFORMATION Product name: NivoProduct category.228. 'It was about going out and living with people, and finding out what matters to them.' Dorcas Cheng-Tozun, the company's communications manager, emphasises this strongly ethnographic approach: 'Our design team spends hundreds of hours in the field, interviewing, observing and sometimes even living the lifestyles of our customers. With its nordic expression, Nivo is subtle in its appearance and convincing in its simplicity. 'It was never about focus groups and surveys,' explains Goldman. World Economic Forum, Davos, Switzerland, Janud.light co-founders Ned Tozun and Sam Goldman announced at the World Economic Forum Annual Meeting today that their 12-year-old solar energy company has officially impacted 100,000,000 people in 70 countries globally. Informed to a large extent by the human-centred approach to design taught at Stanford's design school, the company has invested heavily in meaningful research that works out precisely what its would-be users need and are prepared to buy. Solar innovator d.light impacts 100 million lives. It's telling that Goldman refers to the end-users of his products as 'clients', 'customers' and 'target market'. COUGHLAN AND BENJAMIN NEUWIRTH 12 KEL876 d.light Design: Marketing Channel Strategies in India Our mission is to eradicate the use of kerosene.1. D.light's work is firmly located in a sound business model and adheres to a well-defined design and development process.
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